LinkedIn in French-speaking Africa: The Adjaratou method to boost its visibility

Découvrez LinkedIn en Afrique francophone expliqué étape par étape : une méthode expert pour booster votre visibilité rapidement et viser le million de vues en 2025.

LinkedIn in French-speaking Africa is undergoing a major transformation. Long underestimated, the platform is now one of the most powerful levers for developing its visibility, credibility and professional opportunities on the continent.

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It is precisely around this subject that this exclusive live took place with Adjaratou Lawani.

A concrete, structured and action-oriented exchange, to understand How does LinkedIn really work in French-speaking Africa... and especially how to take full advantage of it now.

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Why is this live worth watching

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When we talk about LinkedIn in French-speaking Africa, a name always comes up: Adjaratou Lawani.

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Certified coach, LinkedIn Marketing and Personal Branding consultant, founder of the ranking LinkedIn Top Choice Africa, Adjaratou has been supporting thousands of professionals since 2019 in developing their visibility on LinkedIn.

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With over 140,000 subscribers and over 1 million views per year, she does not share a theoretical vision of LinkedIn, but a field expertise, built on several years of observation, tests and concrete results.

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In this live, she looks back in particular at:

The evolution of LinkedIn in French-speaking Africa since 2019
Concrete levers for publishing effectively and regularly
His method for structuring content that attracts opportunities and fame
And how to reach The million views per year, even without a massive audience at the start

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This live is particularly valuable because it offers a contextualized reading of LinkedIn, adapted to the specific realities and opportunities of French-speaking Africa, a point that is still too rarely addressed.

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What you learn concretely in this live

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LinkedIn in French-speaking Africa: an exploding opportunity

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The live starts with a strong observation: LinkedIn in French-speaking Africa is still largely underexploited, even though its potential is immense.

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Adjaratou shares his feedback since 2019:

❌ At the time, 99% of professionals didn't understand LinkedIn

❌ In some countries, such as Benin, Fewer than 10 people were producing content

❌ The platform was perceived as complex, elitist, or useless

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Today, the situation is completely different:

✅ More than 12 million new users In French-speaking Africa‍

✅ 84% of B2B decision-makers say they make their buying decisions on LinkedIn

✅ One much greater organic reach To Instagram or TikTok in B2B

✅ One up to 4 times higher engagement rate

✅ The most stable platform to build a sustainable professional personal branding

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Conclusion: LinkedIn has become an extremely powerful growth driver for professionals, entrepreneurs and freelancers in French-speaking Africa.

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Why is now a good time to get started

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One number perfectly summarizes the current opportunity:
Only 1% of African users post on LinkedIn every week.

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This means that:

The majority consume content but don't publish
Competition remains weak in many positions
Regular creators are quickly taking up space
Your publications are broadcast well beyond your direct network

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LinkedIn is a network B2B, composed of qualified profiles, where speaking up immediately reinforces credibility and trust. So it is now that the opportunity is the strongest.

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LinkedIn as an accelerator of visibility and opportunities

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Adjaratou also explains how LinkedIn has been a real accelerator in his own career:

Gain in credibility (LinkedIn Top Choice Africa ranking — Top 100)
Access to influential personalities
Concrete professional opportunities: aligned customers, collaborations, press invitations, conferences
Impact on the vocation and inspiration of young African professionals

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LinkedIn isn't just about publishing content:
It is a reputation tool, of trust And of professional growth.

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Adjaratou's method for reaching one million views per year

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Adjaratou shares with you the main principles that allow him to achieve over 1 million views per year on LinkedIn:

A clear and assertive positioning
Specific objectives (visibility, customers, brand image)
Consistent consistency, rewarded by the algorithm
An intelligent organization to last over time
Using tools and AI to save time (including Lyter)

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These elements are then translated into concrete method, with simple actions that can be activated immediately.

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Live summary: LinkedIn in French-speaking Africa (with timestamps)

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1:00 min: Introduction

8:45 min: Foreword and summary

11:25 min: Presentation of Adjaratou

15:31 min: Why LinkedIn is essential in French-speaking Africa

27:53 min: How to get 1 MILLION views per year on LinkedIn: the Adjaratou method

42:32 min: The Lyter demo

55:49 min: Presentation of Lyter offers and news

1:05:04 min: Q&A

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To go further and perform on LinkedIn

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This live brings you a clear vision of LinkedIn's potential in French-speaking Africa, concrete levers and above all a real impulse to take action at the right time.

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But understanding the pillars is not enough: you still need to Apply them easily, regularly and without denaturation. This is why Adjaratou insists on the importance of relying on tools adapted to your reality.

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Lyter helps you:

structure your LinkedIn strategy
find ideas that align with your message
write faster without sacrificing your tone
publish regularly, without mental load

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🔗 Access the live replay now and start taking full advantage of LinkedIn in French-speaking Africa, with a clear method, explained step by step, to boost your visibility quickly and sustainably.