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Learn how to write attractive LinkedIn recruitment posts. 6 tips and examples to increase your chances of recruiting the ideal candidates.
Looking for the best talent for your business? LinkedIn is THE essential social network to boost your recruitments.
But be careful: a poorly designed post can quickly go unnoticed. So how do you ensure that your job offers captivate and attract quality candidates?
A clear and well-thought-out LinkedIn post can mean the difference between success and oblivion. 👌
In this article, we share 10 essential tips to transform your publications into real talent magnets. Learn how to use LinkedIn tools and features to maximize the visibility of your offer and generate engaging applications.
Whether you are The manager of a company Or a HR specialist, these tips will help you:
Learn how to use LinkedIn to recruit and fill your vacancies effectively!
So that your LinkedIn recruitment post captures attention, it all starts with a A hook that makes you want to read the post.
This hook should be oriented to your target audience. In addition to improving the visibility of your post in LinkedIn search results, it boosts your chances of attracting the right candidates.
Choose clear, punchy hooks designed to spark your audience’s curiosity... 👀
For example:
✅ "I’m hiring! 🎉 This is the best business opportunity you’ll see this year."
✅ "I’m hiring people who are better than me."
✅ "We’re hiring (yes, again!) Here’s a role that might resonate with my friends in agencies."
✅ "I’m hiring 😍 (This is LinkedIn's BEST Job AD)"
✅ "I’m scared, but it’s decided, I’m hiring 😱"
✅ "I'm hiring ! 🌟🎮 Love games ? Love connecting with players ? Join the LEGO Games team as a Community Developer !"
The right hook is often the key to encouraging visitors to click on your offer and to find out what you have to offer them. 🧑 💻
Nothing like Talking figures or impressive facts to capture attention and add weight to your post. If your business recently won a great award 🏆 or reached a key milestone, highlight it without hesitation!
Some ideas to incorporate:
✅ "Our team has grown by 50% in just one year."
✅ "Our employees get an average 20% salary increase after one year."
✅ "I’m hiring an operations assistant 👉 100% remote – 80 hours/month."
✅ "We went from €60K to over €1 million in revenue."
✅ "One training every two months on average: here, your skills never stop growing."
These elements concrete and measurable allow you to demonstrate the added value of your position and to motivate talents to join your team. 🙌
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A post without Call to action (CTA), it's like an email without a recipient. 😅
Your potential candidates should know what to do after reading your post.
So, be explicit:
✅ "Apply now via the link below."
✅ "Share this post with someone in your network who might be interested."
✅ "Want to know more about the role? Reach out for a chat or apply directly via this link."
✅ "Send us your resume and join the adventure. 📩"
Well defined CTAs boost engagement and increase your chances of receiving relevant applications. Don't leave your readers in the dark, give them concrete action to take right now! 🔥
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A picture is worth a thousand words, and a video even more!
The use of photos and videos of the team is a ideal way to make your recruitment publications more engaging and transparent.
These materials allow candidates to connect instantly with your company, while discovering their potential future work environment.
Here are a few ideas to explore:
This type of content doesn't just humanize your brand, it also provides an authentic vision of what it means to work at home. Behind the screen, your candidates can already project themselves into your dynamic!
When you write a recruitment post on LinkedIn, Put on the light the social benefits and corporate culture that make your organization essential for talents looking for an attractive employer.
Remember to detail the benefits such as mutual insurance companies, health insurance, restaurant tickets or even pension plans. These are major assets that can tip the balance in your favor with candidates.
It is essential to explain clearly How these benefits contribute to well-being and to the satisfaction of employees. Show how they make a difference in the quality of life at work and why joining your company could be a smart choice for those looking for a stable and motivating environment.
Don't overlook career prospects in your recruitment post! Candidates want to know how you can help them grow.
Professional development opportunities, such as continuing education programs, mentorships, or their involvement in innovative projects, are major arguments.
Highlight your investment in the skills of your teams by describing in concrete terms the chances of advancement and the tools you give them to reach their career goals.
By showing that you are a true partner in the success of your employees, you set your company apart and attract the most motivated talents.
To increase the visibility of your recruitment posts on LinkedIn, nothing like Popular hashtags that capture the attention of your target audience.
Attract a wider audience with highly sought-after hashtags like #Recruitment, #HR, #JobSearch, #Hiring, and #TalentAcquisition. These effective tags will allow your job offers to be found easily.
A small bonus: Include hashtags specific to your sector of activity for more precision in your targeting.
Opt for #TechJobs, #MarketingJobs, #Finance, or hashtags adapted to your niche like #DigitalMarketing. This strategic mix is ideal for attracting qualified candidates who match exactly the skills required for the position. 💼
Struggling to find the right hashtags?
Lyter analyzes your publications and your sector to automatically suggest the most effective and relevant hashtags. You thus get an optimized post in a few seconds, without breaking your head!
Impose your identity with Custom hashtags specific to your business. This allows you not only to strengthen your brand image, but also to unite your community around your mission.
For example, test hashtags like #VotreEntrepriseJobs or #RejoignezNotreEquipe : perfect for creating a unique dynamic around your recruitment campaigns.
Bonus tip: These dedicated hashtags are ideal for tracking the results of your social media campaigns. Measure their impact and adjust your strategy based on feedback from your audience.
The engagement of your community has never been easier to analyze!
Understand theLinkedIn algorithm is gist to optimize the visibility of your recruitment publications. A key point to remember: the algorithm gives great importance to early interactions. But what does that mean exactly? 🤔
When you share a post, LinkedIn initially shows it to a small sample of your first-circle relationships, about 5% of your direct contacts. If these people react quickly by liking, commenting, or sharing your content, the algorithm interprets that as a quality signal. 🤩
Result? Your post can be boosted and distributed to a much wider audience, including your second and third circle relationships. All the more reason to focus on engaging and relevant content from the start!
Timing is just as important than the content itself. Yes, really. LinkedIn tests engagement around your posts for an initial period of time, often 90 minutes. It is in this critical window that everything is played out! ⏳
To maximize your chances of success, publish your posts to strategic moments, which is when your audience is most active and eager to interact.
In general, the start and end of the day are ideal time slots, but this can vary depending on your relationships and sector.
Tip: Experiment with different schedules and analyze the results to find the timing that works best for your professional community.
Finding the right time slot and writing engaging content can quickly become a headache.
That's where Lyter comes into play: the platform analyzes your audience and your past performances to recommend the best time to publish, and automatically schedule your posts to optimize their visibility.
In addition, Lyter generates attractive content, perfectly calibrated to trigger early interactions and give your publications every chance of being boosted by the LinkedIn algorithm.
Result? Posts that perform without you having to spend hours on them. ✨
Encourage internal collaboration by engaging employees to share your recruitment posts Is a powerful strategy to amplify the visibility of your job offers.
Create an open and supportive culture where employees feel encouraged to share company content on their personal networks.
This process can be facilitated by adapted training, incentives and regular communication.
For example, you can set up awareness programs to explain the importance of employee advocacy and offer content ready to share.
The result: a simple and accessible process for everyone!
Do you want to increase the impact of your recruitment posts?
Mentions are a Formidable weapon to boost the reach and engagement of your publications!
By mentioning key employees or specific departments in your company, you involve them directly in the process. It can also create a sense of belonging that motivates your teams to share and comment on your posts.
Example: If you mention an employee involved in recruiting, you create a dynamic that encourages colleagues to react and spread the post. 🗣️
Even better, it reinforces the credibility and the visibility of your offers to a wider audience.
And that's not all! Mentions make it possible to develop a genuine internal community, conveys a positive image of mutual aid and collaboration, while attracting your future talents.
To create effective recruitment posts and engaging on LinkedIn, we rely on a combination of winning strategies.
Understand the LinkedIn algorithm, write a captivating content, highlight corporate culture, without forgetting relevant visuals and hashtags: this is the recipe for improving visibility and the impact of your job offers.
You can of course apply these tips yourself, taking the time to build each post step by step... or choose to save precious time and get the best results thanks to Lyter. 🔥
With Lyter, in less than 30 seconds, you can generate a perfectly calibrated recruitment post, which uses all of these ingredients and is in line with your writing style and goals.
No need to spend hours there anymore:
So, on to your keyboards! 📈
With these tips and the right tools in hand, you are ready to attract top talent and strengthen your LinkedIn presence. Good luck and great success!
To post a free job offer on LinkedIn:
tip : You can also create a classic post on your profile or the company page to promote your offer. In this case, write a catchy text that describes the position, the company culture, and invites talent to apply.
To report that you're hiring on LinkedIn:
✅ Add the label “I am recruiting” to your profile photo.
✅ You can also:
To write an effective recruitment message, adopt a style direct and dynamic.
Start with a Percussive catch phrase, then follow up with a concise presentation of your company and the position.
Clearly mention what you are looking for and what you offer, and end with a engaging call to action (e.g.: offer a telephone exchange). A short, personalized message that is oriented to the expectations of the candidate maximizes your chances of capturing their attention.
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