5 tips to boost your LinkedIn views 👀

LinkedIn is the essential playground for professionals: a space where each publication can strengthen your influence and develop your network.

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But why is posting on LinkedIn so crucial? For business leaders, good visibility on this platform can be a real game changer. It not only makes it possible to attract new talent, to strengthen the employer brand, but also to establish strategic partnerships and generate business opportunities.

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So here are 5 unstoppable tips to boost the visibility of your posts and make your view count explode! 💣

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1. Post photos of yourself! 📸

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Authentic photos get more attention. So, post photos of yourself, your team, your premises, or your last team building. An authentic photo from your team lunch can generate more likes and comments than you think.

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On LinkedIn, capturing attention is crucial. For leaders, here's why a personal photo can make all the difference:

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👤 Create an authentic connection : Your face gets more attention than a generic image. People feel closer to you when they see a human face.

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👍 Build trust : Showing who you are reinforces your credibility. You become an accessible and trustworthy figure.

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💬 Improve engagement : Posts with personal photos generally generate more interactions. People like to interact with real people rather than abstract visuals.

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🌟 Humanize your brand : By sharing photos of yourself, you're giving your brand a personal touch. It helps you stand out in a flood of content.

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In short, investing in personal photos for your LinkedIn posts is a simple but effective way to make your online presence more impactful. Remember, a human face is worth a thousand words! 😄👔

2. Post at the right time! ⏰

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Did you know that the time you post on LinkedIn can greatly influence the reach and engagement of your posts?

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LinkedIn decides within the first hour if it will show the post to a large number of people:

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✅ If the post receives engagement (clicks, likes, likes, comments, shares...) → LinkedIn will boost it and make it visible to a large audience 😍

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❌ If the post receives little engagement → LinkedIn will restrict its distribution 😰

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For the same post, depending on the timing of publication, you can therefore obtain quite variable visibility and engagement: 👇

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1. Post at the beginning of the day (7 am - 8 am) or at noon, on Tuesdays, Wednesdays and Thursdays to reach as many people as possible, as these times are often the most active. 🌅

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2. Posts posted at the right time generally get more interactions. More likes, comments, and shares! 👍

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3. Observe when your connections are most active to adjust your publishing schedules accordingly. 📊

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In short, choosing the right time for your LinkedIn posts is essential to maximize their impact. Plan carefully and make sure your posts reach your audience when they are most receptive.

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Pssst, each audience is unique! To answer this, we developed an analytics feature on Lyter. The tool scans your audience to determine what time and day your audience is most connected.

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No need to worry about it, Lyter directly schedules your posts at the best time according to your audience. There you have it, the magic recipe to captivate your audience! 📈🚀

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Try Lyter!

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3. Identify your loved ones in your posts 🤝

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Interaction is the key to success on LinkedIn. Mention colleagues, customers, friends, service providers, and others as soon as possible in your posts to encourage engagement.

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It's strategy, not cheating!

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Increase your visibility : 🌍 When you mention someone, that person gets a notification, which increases the reach of your post.

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Promote engagement : 👍 The people mentioned are more likely to like, comment, and share your post, which boosts interaction.

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Strengthen relationships : 🤝 Mentioning collaborators, customers, or partners shows that you value them, which can strengthen your professional relationships.

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Create networking opportunities : 🌐 By mentioning influential people or experts, you can get their attention and develop new connections.

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Don't underestimate the power of mentions in your LinkedIn posts. They are a great way to maximize the reach and engagement of your posts while strengthening your professional relationships. 🏆

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4. Recycle your best posts! ♻️

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And yes, second-hand is in fashion even in digital communications! Why reinvent the wheel when you already have great posts? Analyze your past posts to identify the most successful ones. Recycle them by adapting them to new themes or by reworking them slightly. This allows you to give a second life to your best content and to reach a new audience.

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Statistics are a bit like the compass for your LinkedIn strategy. Analyzing what is working and what is not working is crucial in order to refine your next publications. Use LinkedIn's analytics tools to understand what types of content appeal to your audience the most.

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💡 Maximize the return on investment : republishing effective content allows you to make the most of your past efforts. You've already created something that worked well, why not enjoy it again?

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🌟 Attract a new audience : your audience is constantly evolving. People who didn't see you the first time will have an opportunity to discover your content.

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📣 Reinforce your message : reusing a post that worked well reinforces the key messages you want to convey. It helps you stay consistent and strengthen your brand image.

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⏳ Optimize your time : creating new content requires time and resources. By reusing effective posts, you optimize your efforts while continuing to provide quality content.

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It's a smart way to increase your visibility and reinforce your message while optimizing your time. 🚀

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5. Write a powerful catchphrase 💥

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A powerful hook is like a good pitch: it should captivate immediately. On LinkedIn, where thousands of pieces of content are published every second, having an effective hook is crucial to stand out from the crowd. 🎣 A good hook not only increases the chances of your post being read, but it can also increase engagement significantly.

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A HubSpot study shows that catchy titles increase click-through rates by 20% on average. 📖 The more engaging your titles are, the more users will click to read the rest of your content.

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How do you create a striking hook?

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• Be direct and clear : Get right to the point and use powerful words to get attention.

• Ask an intriguing question : It encourages readers to stop and think.

• Use numbers : Statistics or lists are often eye-catching.

• Play on emotions : A touch of humor, surprise, or empathy can do wonders

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Example:

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❌  “The benefits of digital marketing for SMEs”

✅ "How can digital marketing boost your sales by 200%? We explain to you 👇”

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In short, a powerful hook is not only a bonus, it is a necessity to maximize the impact of your publications on LinkedIn.

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If you're out of inspiration, Lyter takes care of that for you! The tool writes powerful hooks for each of your posts in a few seconds! ⚡️

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BONUS: Lyter boosts your views for you ❤️

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As you can see, increasing the number of views of your LinkedIn publications requires a mix of strategy, authenticity and analysis.

If you don't have a lot of time to devote to it, you can benefit from these various tips directly by using Lyter.

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In 30 minutes per month, you create and schedule all your LinkedIn posts for an entire month.

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The tool offers you post ideas, writes them with your writing style, and schedules them at the right time.

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In less than 30 minutes, you get: 👇

💡 LinkedIn post ideas based on your purpose.

🔥 1 month of personalized posts written with your writing style.

📆 An editorial calendar with posts scheduled at the right time according to your target audience.

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Still have questions to optimize your Linkedin posts? 🙋🏻 ‍ ♀️

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Why is it important to post regularly on LinkedIn?

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Publishing regularly on LinkedIn is essential for maintaining your online presence and strengthening your professional brand. Frequent posts allow you to remain visible to your network, share relevant information, and maintain engagement with your audience. A regular presence also contributes to strengthening your credibility and developing your network.

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How do I know if my publications are well targeted?

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To know if your publications are well targeted, analyze the statistics of your posts. LinkedIn provides you with data on the interactions (likes, comments, shares) and the profile of those who interact with your posts (sector, function, location). By understanding this information, you can adjust your content to better meet the interests and needs of your target audience.

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What is the ideal frequency to post on LinkedIn?

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There is no hard and fast rule, but posting 2 to 3 times per week is generally recommended. This allows you to stay present without flooding your connections with content. The important thing is to find a rhythm that allows you to maintain the quality and relevance of your posts.

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What types of content are the most effective on LinkedIn?

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The most effective content on LinkedIn is the content that brings value to your audience. This includes relevant blog posts, case studies, customer stories, infographics, and posts that encourage discussion or reflection. Posts that show authenticity, such as personal photos or professional stories, also tend to get good engagement.

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How do you identify the best times to post on LinkedIn?

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The best times to post on LinkedIn are often early morning (8am-10am) and early afternoon (2pm-4pm), when professionals are most active. However, schedules may vary depending on your specific audience. Use LinkedIn statistics to analyze when your connections are most active and adjust your posting times accordingly.

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