Attracting customers on LinkedIn: the method of successful freelancers (by Flavie Prévot)

LinkedIn is a bit like the main square in the village... in version 2.0. Freelancers meet there, exchange, and prospect. But let's be honest: a lot of people get lost. Half-filled profile, ignored messages, posts that fall flat... Does that speak to you?

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The good news? No need to spend your evenings there. We are sharing with you a simple, concrete method, tested (and approved) by Flavie Prévot.

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Flavie is THE reference for solopreneurship in France.

• Media creator The Board, the first French podcast dedicated to freelancers and solopreneurs
• A committed community of +30,000 followers on LinkedIn
• Over 600,000 plays From his podcast
• And above all: €300,000 generated in 2024... solo !

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In other words, she knows what she is talking about when it comes to attracting customers (without being angry).

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Ready to turn your profile into a customer magnet? Follow the guide. We start with the foundations... before bringing out the heavy artillery.

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Optimizing your LinkedIn profile to attract the right customers ✅

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Your LinkedIn profile is your window. Is a potential customer taking a look at it? It should understand what you are bringing in three seconds.

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Enhance your skills with a complete professional profile

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• Forget vacation photos and blurry selfies. A pro photo is the basis. It inspires confidence, it shows that you take your business seriously.

• Your banner tells about your universe, your personality. Avoid generic images, show your creativity.

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• Your title, on the other hand, should be precise and compelling. “I help SMEs to explode their visibility” taps louder than “Freelance in communication”.

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• Take care of your resume as well. Get right to the point, show what you bring, not just what you do.

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• Finally, collect the recommendations. The more you have, the more you reassure your prospects.

Create a clear and targeted value proposition

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Do you want to attract the right customers? Show them that you understand their problems... and that you have the solution.

Your value proposition should be clear and compelling. It answers a simple question: “Why you and not someone else?”

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❌”I am helping you grow your business.” → Too vague. Who? How? What result?

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❌ “Creating impacting content for all your needs.” → “All your needs” = person in particular. No clear benefit.

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❌ “Communication consultant for businesses and freelancers.” → Too broad, no problem identified, no solution put forward.

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❌ “Modern and professional designs to make you stand out.” → Subjective (“modern”), no target, no differentiation.

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❌ “Optimize your online visibility thanks to my personalized services.” → Boilerplate, empty of meaning without proof or example.

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✅ Melinda Limoges: “From invisible to irresistible on LinkedIn with a unique personal branding” → Clear, memorable, and transformative.

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✅ Emmanuelle Reslinger: “CLARTE method to stand out in the age of AI, without blah or 274-slide PPT” → Original, differentiating, anti-bullshit.

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✅ Mika: “Social Media Trainer - I support you to boost your visibility and your business, even if you are a beginner” → Identifiable target + clear benefit + reassuring for novices.

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✅ Lilian Mouchard & Théo Fontenit: “Your LinkedIn posts for 1 full month in under 30 min ✨ | Co-founder Lyter & Metcher 👨 ‍ 💻” → Strong and quantified promise + concrete benefit (time savings + LinkedIn content)

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✅ Flavie Prevot: “I am building a solobusiness at 500K€/year in public” → Powerful, transparent, inspiring.

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Avoid vague, one-size-fits-all formulas. Be concrete, specific, and focused on results.

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This is what Flavie Prévot explained to us in one of our previous ones Lives :

“You can succeed by talking about a specific, or even a bit niche, subject. I am happy with my audience because they are really interested in people.”

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In other words: Talking to everyone is talking to no one.

So, target. Affirm. Assume.

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Illustrate your expertise with visible content (portfolio, pinned posts)

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Your LinkedIn profile shouldn't be just a list of skills and experiences. It should be lively, dynamic, and engaging. Show what you know how to do, share your achievements, give concrete examples of your work.

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Graphic designer? Highlight your visuals.

Copywriter? Your most striking hooks.

Consultant? Customer cases that prove your impact.

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And above all: pin your best posts. Your visitors should be able to see what you really are worth in 5 seconds.

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Define your target and prospecting goals LinkedIn 🎯

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Now that your profile is on top, it's time to move on to prospecting. But be careful, there's no question of spamming everyone with impersonal messages. We will show you how to target the right prospects, personalize your messages and organize your prospecting to become more effective.

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Identify the right customers to approach

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Prospecting is not sending messages on the fly. It's about aiming right.

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Start by refining your searches with LinkedIn filters. Sectors, positions, businesses: target those who have truly need you.

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Then, join LinkedIn groups that are relevant to your business. Participate in discussions, answer questions, contribute your expertise. It's a great way to get to know yourself and make connections.

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One of our freelance friends found his biggest client... in a LinkedIn group dedicated to digital transformation. As a result, sometimes you just need to be in the right place at the right time.

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Structure your approach with personalized messages

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Forget copy-and-paste messages that don't interest anyone. Take the time to personalize your messages, to show that you care about your prospects. Reference a post they published, a news about their company, a point in common that you have. Show that you have done your homework and that you are not here by chance. A personalized message is like a warm handshake: it immediately puts people at ease.

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Example:

“Hello [First name], I really liked your article on [Topic]. I am just working on [Problem]. Ready to talk?”

Short, simple, effective.

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Get organized with weekly routines

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The key to effective prospecting is consistency. Set realistic goals and stick to them.

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No need to spend an hour a day there. What matters is to do a little, often.

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For example:

→ Add 5 contacts per day

→ Post 1 to 2 times per week

→ Comment on 3 posts every week

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The important thing is to create a habit and stick to it!

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Create LinkedIn content effectively (even without spending hours) 💪

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LinkedIn is more than just an online resume. It is a powerful tool for gaining visibility, credibility... and customers. But to do that, you have to publish. Regularly. And ideally, without leaving all your energy.

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Why posting regularly is essential

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If you are a freelancer, you are your own window. And a dusty window doesn't make you want to go in.

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Publishing on LinkedIn allows you to:

• Stay on the radar of your network. Even those who don't like you read you.
• Develop your image as an expert, showing that you know your subject.
• Creating business opportunities without canvassing: customers come to you.

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No need to write novels. A well-thought-out idea, a useful tip or a professional anecdote are enough. The important thing is to be present, authentic and regular.

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The classic obstacles faced by freelancers

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Surely you know this feeling:

👉 You open LinkedIn, you want to post... but nothing comes up.

👉 You want to post “something useful”... but you don't know what to say.

👉 You spend 45 minutes on a post... for 2 likes and a comment from your cousin.

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You are not alone. Here are the three most common obstacles freelancers face:

1. The lack of time : Let's be realistic, freelance life is often a race. Time flies, and LinkedIn can quickly become a chore. Between urgent missions, customers to be relaunched and administrative matters, it's difficult to find the energy to create quality content, isn't it?
2. The lack of inspiration : There is this famous blank page syndrome. Inspiration is not always there, and we often wonder what to say that could really interest our network.
3. The fear of judgment : posting on LinkedIn is exposing yourself. And sometimes it gets stuck.

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Result: You push back. You're procrastinating. And your LinkedIn profile goes silent...

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Don't panic, we've all been through it! But good news: creating content can become simple, fast... and even enjoyable 😉

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The method for publishing without spending hours

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Here's a content routine that really works:

• 1 time per month : Take 1 hour to brainstorm → What topics? What advice? What anecdotes?
• 1 time per week : Write 1 post (or several if you anticipate)
• 15 min every 2-3 days : Respond to comments, interact with your network

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You can also use “fast” formats that work very well:

• A lesson learned from a mission
• A mistake you won't make again
• A tool that you recommend
• A screenshot of your work
• A reflection on your freelance life

Find 30 ready-to-use LinkedIn post ideas right here!

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And if you don't have the inspiration, or the time, that's where Lyter can help. Really.

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The proof with Flavie's posts, watch for yourself 👀

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Use Lyter to make it easy to create content on LinkedIn 🔥

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Do you want to publish without spending hours on it, without struggling to come up with ideas, and without looking like everyone else? Welcome to the world of Lyter.

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Lyter: an assistant for publishing regularly without exhausting yourself

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Lyter is much more than a post generator. It is an intelligent content assistant, designed for freelancers who want to make themselves visible without sacrificing their time.

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Imagine, you open Lyter and you describe:

• Your business
• Your goals
• Your favorite tone (pro, fun, inspiring...)

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And presto, Lyter offers you:

• Of ideas for personalized publications.
• Contents Clear, engaging and adapted to your style.
• Posts ready to use, which you can adjust to suit your sauce.
• Posts perfectly structured to capture attention from the first line.

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No more blank page puzzles! Lyter analyzes your sector, captures trends and brings you topics that hit the mark on your audience.

You can plan your posts in advance, save a ton of time, and maintain a regular presence, even during busy weeks.

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The result: you publish like a pro, without stress, and you get the attention of customers who really matter.

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Here's what happens when Flavie uses Lyter:

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Concrete examples of use for freelancers

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• Are you a graphic designer? Use Lyter to create posts that highlight your creations, to tell the story behind your visuals, to share design tips and creative processes.

• Are you a coach? Use Lyter to post customer stories, to give personal development tips, to share your thoughts about the world of work.

Your posts should inspire, reassure, and create a real connection with those who read you. You're not just selling a method: you're selling a transformation.

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• Are you a business manager? Use Lyter to share your vision, your beliefs, and your feedback on the ground.

Tell me about the key stages of your growth, talk about management, innovation or corporate culture. This type of content strengthens your leadership and attracts customers, talents... and opportunities.

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• Are you a digital expert? Use Lyter to create posts that highlight your tech, strategic and consulting skills: SEO audit, automation, sales funnel, paid strategy, growth, etc.

Show behind the scenes, share case studies, and decipher a best practice or tool that you use. Your prospects want to see your method... and your results.

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Lyter adapts to your voice and your business. It's like having a creative brainstorm, ready at any time.

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The benefits: saving time and publishing better

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• ⏳ You Save time : 4 posts created in 30 minutes, it's possible
• 🧠 You gain clarity : clear ideas, ready to use
• 🎯 You gain visibility : you post more often, without forcing yourself

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And above all: you publish With pleasure. You become proud of your content again. And customers feel it.

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Conclusion

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You are now armed to attract customers on LinkedIn. Optimized profile, targeted prospecting, successful content: the winning combination.

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Remember:

1. A profile that grabs attention
2. A personalized approach
3. Regular content that builds trust

And to go further, try Lyter. It's not just a tool, it's a booster for your business. Try it for free and see the difference for yourself.

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FAQ: Attracting customers on LinkedIn -> frequently asked questions

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How do I get freelance work through LinkedIn?

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Start by clearly informing your network that you are available! Post a post saying that you are open to new projects, specifying the types of missions you are looking for. Add a simple call to action: invite your network to think of you or recommend you if they hear about a need.

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And above all, as soon as you finish a project you are proud of, highlight it in your LinkedIn portfolio. It's the best way to show what you can do... and attract new customers.

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How to prospect when you are a freelancer?

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Here are 5 concrete tips for finding customers effectively:

1. Build a solid portfolio : show your skills with concrete projects. It's your best business card.
2. Personalize your approaches : no more generic messages! Target the right prospects and adapt your speech to their needs.
3. Respond to offers : on LinkedIn, in specialized groups or via your network, stay on the lookout for opportunities.
4. Be visible on freelancing platforms : Malt, ComeUp, Upwork... they can boost your business, especially at the start.
5. Expand your professional network : exchange, comment, publish, add value. The more active you are, the more visibility you gain... and credibility.

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How to make your LinkedIn attractive?

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To make your LinkedIn profile appealing, start with a clear title that shows what you are doing and who you are talking to. Add a professional photo And a custom banner to reinforce your image. Also customize theYour profile URL to do more pro. Finally, take care of your summed (the “About” section): explain in a few lines who you are, what you bring, and why we should work with you. A well-constructed profile makes you want to contact you.

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How to position yourself as a freelancer on LinkedIn?

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Your positioning should be clear, concise and differentiating. It's not just about saying what you're doing, but about show the unique value you bring in your field.

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It goes through a Precise title, a strong value proposition, of consistent content... and above all, by the image that your customers remember of you. In short: your positioning is as much about what you say as what they say about you.

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How can I increase my visibility on LinkedIn?

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To boost your visibility on LinkedIn, start by taking care of your profile picture, your headline (title) and your summed : these are the first things visitors see.

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Make sure your profile is complete, up to date and public, in order to be well referenced in searches.

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Then get active: Post relevant content on a regular basis, share your experiences, comment on posts from your network and interact with your audience. A regular and authentic presence is the key to gaining visibility... and opportunities.

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