A member of our team shows you in 20 minutes How can Lyter help you save 7 hours per month.
Looking to maximize the effectiveness of your LinkedIn communications with Lyter? Here are our three essential tips for getting the most out of our tool!
Before you start creating content, take a few minutes to complete your My Preferences page. This step allows Lyter to understand your business, goals, and communication style so it can create content that is truly tailored to your company.
The page is now divided into two complementary sections:
This section provides Lyter with all the context it needs to write like you.
You can enter your company name, along with a detailed description of your business, services, positioning, values, and target audience.
To save you time, Lyter can analyze public sources related to your company (website, LinkedIn page, etc.) and automatically generate an initial company profile that you can then refine and personalize.
The more information you provide, the more relevant, personalized, and brand-aligned your content will be.
Here are a few examples of information you can include:
• When was your company founded?
• What products or services do you offer?
• Who is your target audience?
• Why did you start your business?
• What values define your company?
• What challenges does your business address?
• What makes you different from competitors?
• What are your main selling points?
• Which topics do you want to highlight on LinkedIn?
This section tells Lyter how you want it to communicate on your behalf.
You can define:
• Whether you want to create content for your personal brand, your company, or both
• Your main communication goals (increase visibility, attract clients, build trust, grow your professional network, recruit talent, etc.)
• Your publishing frequency
• Your preferred output mode (automatic publishing or drafts)
• Your preferred posting time
These settings allow Lyter to adapt not only the topics it suggests, but also the content strategy it builds over time.
The goal is simple: create content that aligns with your ambitions, positioning, and audience—instead of generic posts that could come from any company.
For each post to be published, Lyter will ask you a few questions. Your mission if you accept it: to be the most accurate and the most talkative possible in your answers!
You can write your answers in bulk, in the form of a bullet point and even with mistakes (don't worry, Lyter will take care of correcting them for you)! 😊 The more specific you are in your answer, the more specific the post will be too, so don't skimp on dates, numbers, stories, and keywords! You even have the possibility to copy and paste articles that will be reformulated!
💡 Pssst, you can use The Lyter indicator to find out if the content you brought is enough!
Upload your logo, brand colors, fonts, or visuals so Lyter can create posts that perfectly match your brand identity.
The result: consistent, instantly recognizable content and a professional brand image across all your LinkedIn communication. The more precise your visual identity is, the more polished, credible, and fully tailored to your business your posts will feel.
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Adding an illustration is essential to make your posts visually engaging! Whether it’s a carousel, a video, or a simple image, posts with multimedia content consistently perform better.
Want to know which type of visual fits your post best? Click here:
“6 tips for writing better LinkedIn posts”
Regularity is the key ! Remember to set a reminder at the beginning of each month to write future posts!
If you don't know what time to publish your posts, Lyter takes care of scheduling them for you at the right time. Depending on your audience and Lyter's analyses, each post is published on a day and at a time conducive to the visibility of your post! No need to worry about when to post! 😉
Lyter saves business owners both time and money! Around 7 hours saved per month for an average of +60% of views on your LinkedIn posts.
Whether you are a business manager or a simple candidate, LinkedIn offers a whole range of advantages and solutions for everyone, see our article “Why is publishing on LinkedIn essential in 2024?” to find out more!
If you still have questions or need more information, do not hesitate to contact us. We are here to help you shine!
In just 20 minutes, our team will show you how Lyter can free up 7 hours/month.
